Archive for January 2010
Enterprise 2.0 Candy Store – It’s good for you
Great blog post by Laurie Buczek on the dangers of post-Enterprise 2.0 launch “let’s try this, let’s try that” craziness. Laurie has some great recommendations on tactics to deploy to diffuse the “kid in a candy store” mentality.
Most integrated E2.0 offerings have so many different kinds of candy (micromessaging, blogs, wikis, widgets, tags, tables, collaborative spreadsheets, etc.) to try within their own walls, that it would take months just to try them out in different business use cases. And other candy stores (vendors) have more or less the same kinds of candy. My company just adopted Socialtext, which has a very robust set of integrated functionality. Our challenge is to get executives to try the candy for an extended period of time to really get the sugar in their system.
And finally, the biggest challenge is to convince everyone that the candy is actually good for them.
